Retail Guide: Fire & Flower, York St., Ottawa

Fire & Flower
Photos by Jesse Milns for Leafly

This new chain of cannabis stores is spreading like wildfire!

Fire & Flower’s store in Ottawa’s Byward Market is the first in Ontario to open its doors but the brand also boasts an outpost in Kingston and, soon, one in Toronto.

Fire & Flower
Photos by Jesse Milns for Leafly

The chain is already prolific out west where nearly a dozen outlets in Alberta and Saskatchewan are thriving and setting a high standard for Canadian cannabis retailers across the country.

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Quick Hit

Fire & Flower
Photos by Jesse Milns for Leafly

The store occupies a converted house and maintains an intimate atmosphere. The layout invites shoppers to wander through different rooms and explore cannabis at a relaxed pace.

Vibe

Cannabis is on exhibition at this cannabis store! Spruced up with rich jewel tones and gallery-worthy lighting, you’ll find accessories housed behind glass and interactive stations make this store feel kind of like an adult discovery centre—like you might find at a museum or science centre.

Fire & Flower
Photos by Jesse Milns for Leafly

Service à la clientèle

The shop is easy enough to navigate solo but staff are on hand to provide guidance and answer questions.

Tabletop displays are set with sensory jars for a chance to sniff and inspect samples of dried flower and an interactive wall features “curated product categories.”

Fire & Flower
Photos by Jesse Milns for Leafly

The company’s colour-coded selection tool organizes products under the headings: Mellow, Connect, Rest, Spark, Engage, and Boost, and then guides consumers through considerations like THC potency (high-low), format (flower, oil, preroll), and price.

Digital menu boards behind the counter make placing an order as easy as queueing up for take-out.

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Products & Pricing

The cannabis selection at Fire & Flower seems to span the entirety of the Ontario Cannabis Store catalogue and prices are on par. It’s especially nice to see product packaging on display in store as consumers familiarize themselves with the new marketplace.

Fire & Flower
Photos by Jesse Milns for Leafly

The assortment of accessories balances fun with functional. Expect to find colourful EYCE silicone pipes and bongs on offer alongside infusers, vapes, storage solutions. and other ancillary items.

Fire & Flower
Photos by Jesse Milns for Leafly

What You Should Know

Steps outside make this store potentially inaccessible for those with limited mobility, though the store has said to media that it’s working on a remedy. Only adults 19+ are permitted inside and a valid ID must be presented at the door.

Fire & Flower
Photos by Jesse Milns

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